About

Ad people love to talk about themselves. I'll try to keep it useful.

  1. Currently Global Social Creative Director for Audemars Piguet. Partner and Creative Director at Bonjour Paris an indie agency built for luxury.

  2. Started in 2011 as a digital producer at Fred & Farid Paris. Figured out pretty quickly I wanted to make the work, not just ship it.

  3. 2014, Moved to Shanghai to launch Fred & Farid China. Was 24. Didn't speak a word of Chinese.

  4. Senior Creative as Fred & Farid won AdAge Intl. Agency of the Year.

  5. Made a side project that became the most-watched thing I've ever worked on.

  6. Created the most viral campaign in Airbnb China's history.

  7. Was in Shanghai when the world shut down. Used the time to learn 3D, AR.

  8. Second breakthrough: directed what's considered the first Nike AI film, in 2020.

  9. Back in France. Launched Givenchy Beauty’s TikTok — directed the first 30 videos myself.

  10. Year-long mission at We Are Social London for Meta and Activision Blizzard.

  11. Still learning Mandarin. Getting close to reading a menu without panic.

  12. Married the best Creative Producer ever. Conflict of interest, maybe. Worth it.