Turning a border into a place of unity

A Creativity ‘Editor’s Pick’

I was asked to develop Airbnb Night@ program in Mainland China.
So in divisive times, we took one of the most iconic “wall” in the world and turned it into the most welcoming place…a home.

The biggest airbnb campaign in China.

The project almost took an entire year.
After multiple failures, the project was finally green-lighted by the local government.
We worked with historians and preservationists groups in Beijing to bring this once-in-a-lifetime experience to the world.